Overview

• An unnamed friend quoted by the Daily Mail says Meghan Markle feels "literally lost" because her As Ever venture has not worked out as she expected.
• No official sales or profit figures have been released for the brand, with the same source claiming they have not seen numbers and suggesting performance is weak.
• Meghan told Bloomberg over the summer that Netflix is her only partner and investor in As Ever.
• Daily Mail columnist Alison Boshoff argues Netflix will take a significant share of any profits and plays a major operational role, framing Meghan as inexperienced in commerce.
• Since launching in April, As Ever has rolled out products including wine with some drops selling out quickly, yet overall profitability remains unverified.