Overview

• As Ever’s April launch of honey, jam and tea sold out within an hour, underscoring strong early demand.
• Markle will hold off on new product drops until at least early 2026 to allow a thorough review of customer feedback alongside performance metrics.
• She has indicated she may explore the fashion sector later, building on her 2019 capsule collection for Smart Works.
• Long-term brand ambitions include hospitality offerings in addition to potential household and wellness products.
• Markle cites her love of home and garden as the wellspring for As Ever’s lifestyle ethos.