Overview

• Meghan revealed on her Confessions of a Female Founder podcast that As Ever’s initial April launch sold out in 45 minutes, leaving many orders unfulfilled and prompting a pause on restocking.
• She described shedding “so many tears” behind the scenes as she struggled to scale up production and manage customer expectations for her jam and herbal tea offerings.
• On Instagram, the duchess confirmed that customer favourites and a selection of new As Ever items are slated to return later this month.
• Meghan deferred any full-scale restock or new product launches until the first quarter of 2026, saying she wants the business to be “completely stable” before moving forward.
• Drawing on advice from Beyoncé’s mother Tina Knowles, she expressed a long-term dream of building a future business venture with her daughter, Princess Lilibet.