Overview

• Meghan Markle will pause new As Ever offerings until the first quarter of 2026 as she evaluates the line’s performance and direction.
• A recent As Ever Instagram post showed her rescue beagle Mia inspecting a basket of allegedly home-grown vegetables, leading fans to doubt whether the produce was truly from her Montecito garden due to off-season timing and spotless appearance.
• The brand’s inaugural collection of jams, teas and honey sold out within 45 minutes of its early-2025 launch.
• Originally called American Riviera Orchard, As Ever was rebranded for its 2025 debut in partnership with Netflix’s Consumer Products Group despite ongoing trademark challenges.
• Markle has suggested As Ever could expand into fashion and recently wrapped the first series of her podcast “Confessions of a Female Founder” featuring Spanx entrepreneur Sara Blakely.