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Meghan Markle Pauses ‘As Ever’ Brand to Rethink Direction

Following a sold-out debut, the brand’s pause coincides with her ongoing media ventures under scrutiny for her royal title.

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Overview

  • She told Fast Company that she is taking a step back to gather insights from As Ever’s launch before determining its future direction.
  • Meghan signaled interest in branching into fashion once she concludes her brand reassessment.
  • Her podcast Confessions of a Female Founder continues to deliver entrepreneurship guidance and personal anecdotes, including advice to keep baby names private.
  • Remarks about the challenges of her workload in a podcast conversation with Jamie Kern Lima drew criticism for appearing detached from everyday labor realities.
  • She has spoken of a scarcity mentality despite a reported $60 million net worth and occasional use of her royal title has fueled debate over its relevance to her business endeavors.