Overview

• Meghan Markle's new brand, American Riviera Orchard, releases its first product: a limited edition strawberry jam.
• The jam, numbered and exclusive, was shared with close friends and influencers, including fashion designer Tracy Robbins and socialite Delfina Blaquier.
• Promotions for the jam featured on Instagram highlight its exclusivity and connection to the Sussexes' Montecito home.
• Meghan's involvement in the brand includes personal touches like calligraphy on the product labels.
• The launch is part of a broader shift towards lifestyle branding for Meghan, including a potential Netflix show on cooking and entertaining.