Overview

• Meghan launched her lifestyle brand in 2024 as American Riviera Orchard and rebranded it to As Ever using a name she secured in 2022 to convey timelessness.
• As Ever’s product range features artisanal jams, teas, flower sprinkles and a French Style Crêpe Mix inspired by Parisian cafés.
• The latest crêpe mix packaging includes Meghan’s private anecdotes, from her family breakfast rituals in Montecito to student backpacking memories in France.
• Initial product releases sold out rapidly, reflecting strong consumer demand driven by the brand’s personalized storytelling approach.
• As their five-year Netflix partnership nears expiration with no renewal expected, As Ever is poised to become a vital revenue source for Meghan and Prince Harry.