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Meghan Markle Infuses Crêpe Mix Packaging With Personal Anecdotes to Boost As Ever Brand

With her Netflix deal expiring this year, she is leveraging intimate packaging stories to set her As Ever venture apart

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Overview

  • Meghan launched her lifestyle brand in 2024 as American Riviera Orchard and rebranded it to As Ever using a name she secured in 2022 to convey timelessness.
  • As Ever’s product range features artisanal jams, teas, flower sprinkles and a French Style Crêpe Mix inspired by Parisian cafés.
  • The latest crêpe mix packaging includes Meghan’s private anecdotes, from her family breakfast rituals in Montecito to student backpacking memories in France.
  • Initial product releases sold out rapidly, reflecting strong consumer demand driven by the brand’s personalized storytelling approach.
  • As their five-year Netflix partnership nears expiration with no renewal expected, As Ever is poised to become a vital revenue source for Meghan and Prince Harry.