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Meghan Markle Highlights Family Moments to Boost As Ever Brand

Videos of Princess Lilibet taste-testing strawberry jam and Prince Archie feeding koi fish blend personal life with brand promotion, driving product sellouts.

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Meghan, Duchess of Sussex speaks onstage during the 2025 TIME100 Summit at Jazz at Lincoln Center on April 23, 2025 in New York City.

Overview

  • Meghan Markle shared Instagram Stories of making strawberry jam with Princess Lilibet, who described it as 'beautiful' in her American accent.
  • The featured strawberry jam is part of Markle's As Ever lifestyle brand, which saw its inaugural products sell out within an hour of launch.
  • Prince Archie was also featured feeding koi fish at the family's Montecito estate, showcasing a curated glimpse of their California upbringing.
  • Meghan strategically integrates family moments into social media content to promote her brand while maintaining privacy by not showing her children's faces.
  • The Sussexes continue to balance personal storytelling with entrepreneurial ventures, leveraging selective public engagement to support their business initiatives.