Overview

• Meghan Markle has decided to pause restocking her As Ever lifestyle products until she deems operations completely stable.
• She revealed in a bonus episode of her podcast with Tina Knowles that the initial April launch sold out in 45 minutes, overwhelming her team.
• Markle admitted to shedding tears over logistical challenges and questioned whether immediate replenishment would frustrate customers.
• The Duchess confirmed no new As Ever items are expected until the first quarter of 2026 as supply chains and production are reassessed.
• Drawing on Knowles’s experience, she said she hopes to one day build a business venture with her daughter, Princess Lilibet.