Overview

• On August 10, Meghan sent Khloé Kardashian an As Ever hamper filled with fresh vegetables, flowers, two bottles of the brand’s wine and a jar of honey.
• Khloé shared the basket untagged on her Instagram Story and Meghan reshared it with the caption “Hey hey, all my girls with a K,” prompting media coverage of a perceived social-media “snub.”
• The 2024 Napa Valley rosé, released August 5, remains available on the As Ever site more than a week later, bucking its pattern of rapid sell-outs.
• As Ever continues to limit sales to U.S. addresses, leaving customers in markets such as the UK, Canada and Australia unable to order directly.
• Initial product drops sold out within minutes but led to overselling and refund issues, underscoring operational constraints as the brand scales.