Particle.news

Download on the App Store

Meghan Markle Faces Challenges and Opportunities with New Lifestyle Brand

The Duchess of Sussex navigates staffing issues and strategic investments while preparing to launch American Riviera Orchard.

  • Meghan Markle's lifestyle brand, American Riviera Orchard, faces delays due to high staff turnover and CEO search difficulties.
  • Despite setbacks, Markle continues to invest in women-led brands like Cesta Collective and Clevr Blends, boosting their visibility.
  • Markle's influence on fashion, known as 'The Meghan Effect,' has significantly impacted sales for several small brands.
  • The Duchess leverages her public profile to support lesser-known designers and promote ethical consumerism.
  • American Riviera Orchard's product line, including jams and pet accessories, is expected to launch later this year.
Hero image