Meghan Markle Faces Challenges and Opportunities with New Lifestyle Brand
The Duchess of Sussex navigates staffing issues and strategic investments while preparing to launch American Riviera Orchard.
- Meghan Markle's lifestyle brand, American Riviera Orchard, faces delays due to high staff turnover and CEO search difficulties.
- Despite setbacks, Markle continues to invest in women-led brands like Cesta Collective and Clevr Blends, boosting their visibility.
- Markle's influence on fashion, known as 'The Meghan Effect,' has significantly impacted sales for several small brands.
- The Duchess leverages her public profile to support lesser-known designers and promote ethical consumerism.
- American Riviera Orchard's product line, including jams and pet accessories, is expected to launch later this year.