Overview
- Clevr Blends and Meghan Markle's As Ever announced a joint Strawberry Matcha Set this week, but the company's online Strawberry Jam Cold Foam Matcha Latte recipe still instructs users to use Bonne Maman preserves rather than As Ever's Strawberry Spread.
- The seasonal set, priced at about $56/£45, bundles Clevr's ceremonial-grade matcha blend, As Ever Strawberry Spread, and decorative flower sprinkles and is available for purchase through the brands' channels.
- Meghan invested in Clevr Blends in December 2020 and has previously appeared in the brand's social content; Clevr co‑founder Hannah Mendoza reposted Meghan's launch announcement and confirmed the collaboration was live.
- Social media users called attention to the mismatch, labeling the oversight 'awkward' and prompting coverage that highlights a short-term PR and marketing coordination problem between the two brands.
- The visible discrepancy underscores challenges in co‑branding launches and could prompt a quick content correction from Clevr or an adjusted marketing push from As Ever to align product promotion and protect the collaboration's sales and reputation.