Overview

• The clip released June 23 shows Meghan Markle and four-year-old Princess Lilibet pausing on a wooden bridge as part of a behind-the-scenes showcase for the lifestyle brand’s summer products.
• As Ever replenished its April sell-out jam, tea, crepe mix and shortbread cookie offerings on June 20 while introducing new apricot spread and orange blossom honey.
• Both the initial drop and the June restock sold out within hours, underscoring strong consumer demand for the Duchess’s curated pantry items.
• The label has confirmed that a Napa Valley rosé will be available for purchase on July 1 at 8 a.m. PT/11 a.m. ET.
• Originally launched as American Riviera Orchard in 2024 and renamed in February, As Ever is positioned as a multigenerational heritage brand that integrates Markle’s family into its marketing.