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Meghan Markle Banks on Twerking Video’s US Buzz to Launch As Ever Rosé

Meghan is leveraging strong American reactions to her viral delivery-room twerk to introduce a California-sourced rosé under her As Ever label.

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News18

Overview

  • She reshared her June 4 delivery-room twerking video to mark daughter Lilibet’s fourth birthday, earning widespread praise in the United States and criticism in the UK.
  • The duchess is due to release her As Ever rosé wine in three weeks, made from grapes grown near the Sussexes’ Montecito home in California.
  • As Ever operates under a five-year, $100 million Netflix deal and is targeting its new lifestyle and beverage products exclusively at American consumers.
  • Meghan and Prince Harry commemorated Lilibet’s birthday with a two-day Disneyland trip, sharing scenes from Space Mountain, a Little Mermaid cake and character meet-and-greets.
  • Her team views the positive US response to candid social-media moments as a strategic boost for upcoming As Ever launches in wine and other luxury items.