Overview

• Meghan Markle's lifestyle brand 'As Ever' sold out its debut product line, including a $28 limited-edition honey, in under an hour on March 31, 2025.
• Overselling caused by website backend issues left some customers unable to receive their purchased items, prompting widespread dissatisfaction.
• Affected customers were offered full refunds and the option to select another product as compensation for the inconvenience.
• Markle issued a personal apology, thanking supporters and promising affected customers her next limited-edition item as a gift.
• The brand, which emphasizes sustainability and personal storytelling, plans to address operational challenges as it prepares for future product launches and potential global expansion.