Overview

• Meghan Markle's lifestyle brand As Ever sold out its inaugural product line within an hour of its April 2 launch, with the Limited-Edition Wildflower Honey selling out in under five minutes.
• Technical issues led to overselling, leaving some customers unable to receive their orders despite purchase confirmations, prompting widespread disappointment.
• Markle issued a public apology, offering full refunds and promising affected customers a complimentary item from the brand's next limited-edition release.
• The brand is working to replenish inventory while addressing operational challenges and expanding its product and multimedia offerings, including a new podcast and Netflix partnership.
• Early reviews of As Ever products, including raspberry jam and cookie mix, have been mixed, with some critics questioning their quality and uniqueness.