Overview

• Meghan Markle's lifestyle brand, As Ever, launched its debut collection on April 2, 2025, selling out in under an hour due to overwhelming demand.
• A backend error resulted in some customers' orders for the Limited-Edition Wildflower Honey being unfulfilled, despite initial purchase confirmations.
• Markle issued a personal apology, offering full refunds, a replacement product of the customer's choice, and a promise of a future limited-edition gift.
• Early reviews of the collection have been mixed, with the raspberry jam receiving criticism for its texture and quality, while other items, like teas, have been positively received.
• The launch coincides with the promotion of Markle's Netflix series, 'With Love, Meghan,' and is part of a broader strategy to expand into seasonal offerings and other product categories.