Meghan Markle Accused of Copying Spanish Town's Historic Coat of Arms for Brand Logo

The mayor of Porreres claims the Duchess of Sussex's 'As Ever' logo closely resembles the town's emblem but says legal action is unlikely due to costs.

The logo for Meghan Markle's lifestyle brand 'As Ever' features a palm tree flanked by two hummingbirds, resembling the coat of arms of Porreres, a Mallorcan town with a population of about 5,000.
Porreres' mayor, Xisca Mora, described the logo as an 'exact copy' of the town's emblem, which dates back to 1370, and called for the logo to be changed due to its cultural significance.
Legal action is unlikely as the town lacks the financial resources to pursue a case, according to Mora, who expressed disappointment over the situation despite the publicity it has brought to the town.
Sources close to Markle's team stated that the logo was designed to reflect personal elements, including nods to California and hummingbirds, with global trademark checks reportedly conducted during the design process.
This issue follows other branding challenges for Markle, including a rejected trademark application for a previous brand name and confusion with an NYC-based clothing line also called 'As Ever.'