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Megan Thee Stallion Partners With Fanatics Sportsbook for NBA Tipoff Campaign

The official NBA sponsor is casting the rapper as its season-opening spokesperson, drawing mixed reactions over celebrity betting ads.

Overview

  • Fanatics Sportsbook announced the partnership on Oct. 21, with Megan set to appear in its app and in commercials as the season begins.
  • Promotional materials feature a custom Dallas Mavericks jersey and a “Thee Stallion” No. 95 jersey shown in the official clip.
  • Social media reaction was split, with some fans praising the move and others criticizing the promotion of gambling.
  • Coverage notes Megan’s public relationship with Mavericks player Klay Thompson, though there is no confirmation he is involved in the deal.
  • Fanatics, an official NBA sponsor, is continuing its influencer-led strategy after using Livvy Dunne to launch its football campaign in August.