Megan Rapinoe Partners with Knix to Tackle Period Stigma in Sports

New campaign aims to empower athletes to openly discuss menstruation and its impact on performance.

Knix's Sport Your Period campaign encourages athletes to speak about their menstrual cycles.
Rapinoe highlights how periods affect athletes at all levels, including elite competitions.
Knix offers financial incentives to athletes who discuss their periods publicly.
The campaign seeks to reduce dropout rates among teen girls in sports due to period-related issues.
Rapinoe emphasizes the importance of normalizing menstruation conversations for all genders.