Overview
- Mediderma, the professional division of Spain's Sesderma, has signed a two-year renewable distribution agreement with China's Wanjing Group.
- This partnership establishes a dedicated local structure to directly manage the entire value chain and tailor products to meet the unique needs of Chinese skin.
- China, with its 1.4 billion population and high demand for dermocosmetics, is a key growth market for Mediderma's global expansion strategy.
- Sesderma has been active in China since 2017, opened a local subsidiary in 2019, and achieved a top-30 ranking in TMALL's 11.11 sales event in 2023.
- The agreement strengthens Mediderma's international presence, which spans across Latin America, the US, Europe, the Middle East, Africa, and the Asia-Pacific region.