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Mediderma Secures Strategic Distribution Deal to Expand in China

The two-year renewable agreement with Wanjing Group enables direct value chain control and product adaptation for Chinese consumers.

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Overview

  • Mediderma, the professional division of Spain's Sesderma, has signed a two-year renewable distribution agreement with China's Wanjing Group.
  • This partnership establishes a dedicated local structure to directly manage the entire value chain and tailor products to meet the unique needs of Chinese skin.
  • China, with its 1.4 billion population and high demand for dermocosmetics, is a key growth market for Mediderma's global expansion strategy.
  • Sesderma has been active in China since 2017, opened a local subsidiary in 2019, and achieved a top-30 ranking in TMALL's 11.11 sales event in 2023.
  • The agreement strengthens Mediderma's international presence, which spans across Latin America, the US, Europe, the Middle East, Africa, and the Asia-Pacific region.