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MediaWorld Seeks Return or Top-Up After €15 iPad Error as Customers Resist

Consumer-law experts say the retailer must prove buyers knowingly exploited the mistake to unwind the sales.

Overview

  • On November 8, MediaWorld mistakenly listed the iPad Air M3 13‑inch for €15 to loyalty card holders, and stores handed over devices to customers who completed pickup.
  • Eleven days later the company emailed recipients offering a €15 refund plus a €20 voucher for returns or the option to keep the device by paying a substantial additional amount.
  • Reported top-up figures vary by outlet, with accounts citing either €619 or €714, each presented as a €150 concession off a reference price.
  • MediaWorld attributes the listing to an obvious technical error caused by an extraordinary disruption on its e‑commerce platform.
  • Many recipients have rejected the proposal and consulted lawyers, with one attorney noting the message is a settlement offer rather than a binding demand and the company not explaining the in‑store handovers or the 11‑day delay in flagging the error.