Overview
- On November 8, 13-inch iPad Air units appeared on MediaWorld’s site for €15 for loyalty customers, with orders processed and devices delivered in stores and online.
- Eleven days later, MediaWorld emailed buyers calling the price clearly incorrect and offered two choices: return for a €15 refund plus a €20 voucher, or keep the device by paying the difference with a €150 discount.
- The company attributed the listing to a technical ecommerce glitch and described it as a manifest error that required intervention to preserve contractual balance.
- Reports note the order terms lacked an explicit pricing‑error clause and that the company’s outreach came via standard email rather than formal legal notice.
- Commentators say Italian law can void contracts for obvious pricing errors, though seasonal promotions complicate what shoppers could reasonably deem a mistake, and some outlets advise holding the devices pending clarity.