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Mediascope Says 64 Million Watched Putin’s New Year Address Live on TV

The measurement covers the December 31 live broadcast across 30 channels for viewers aged four and older.

Overview

  • RIA Novosti published Mediascope’s aggregated figures showing a total live-TV audience of 64,005,100 viewers for the address.
  • Channel One drew more than 23 million viewers, with Russia-1 exceeding 15 million for the broadcast.
  • TNT attracted over 6 million viewers and NTV reached nearly 4 million during the live transmission.
  • The combined audience delivered an average rating of 46.6% of Russians for the program.
  • The figures reflect home and dacha viewing and refer specifically to the live television transmission, not online or time-shifted viewing.