Overview
- On December 22, Mediascope recorded 46.4 million daily users of Max, equal to 37.7% of Russia’s population.
- Mediascope reports an average daily reach of about 40 million users in mid‑December.
- The dataset covers nationwide usage in Russia for audiences aged 12 and older across mobile and desktop platforms.
- Earlier this month, Max’s press service cited 75 million registered users and a December average daily reach of 45 million.
- Max launched in beta in March under VK’s subsidiary Communication Platform, offering messaging, calls, voice messages, and file transfers up to 4 GB with apps in the App Store, Google Play, and RuStore.