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Media Tenor: Merz Dominates 100-Day Coverage as Tone Turns Negative

AfD currently receives the comparatively best opposition press due to horse‑race reports on polling gains.

Overview

  • Media Tenor’s 100‑day review across 1,899 items counted 841 reports on Friedrich Merz, compared with 749 for Angela Merkel and 643 for Olaf Scholz at the same stage.
  • Despite the high volume, only about 8% of early pieces cast Merz negatively, versus roughly 30% for Merkel after her first 100 days.
  • Coverage of ministers varied widely, with Foreign Minister Johann Wadephul at 149 reports, Development Minister Reem Alabali‑Radovan at nine, and Vice Chancellor Lars Klingbeil at 242—outpacing recent vice‑chancellors.
  • A newer Media Tenor update assessing roughly 1,200 reports since February finds portrayals of Merz have recently turned predominantly negative after a June uptick and now compare unfavorably with Scholz’s standing six months after 2021.
  • Media Tenor attributes the AfD’s comparatively favorable recent treatment to poll‑driven “horse race” stories that spotlight gains more than declines, with policy content playing a lesser role.