Overview

• Ceconomy has converted 14 Saturn stores into Media Markt outlets since January 2025 and plans further rebrandings across Germany.
• The number of Saturn locations in Germany fell from about 150 to 87 by autumn 2024 as part of the chain’s consolidation.
• Next week Ceconomy will merge Media Markt’s and Saturn’s loyalty programs, enabling customers to earn and redeem points interchangeably across both brands.
• Product assortments, advertising and promotions are being standardized under the Media Markt banner to streamline operations in 11 European markets.
• Ceconomy confirms that despite ongoing closures and conversions, the Saturn brand will remain an integral part of its unified retail strategy.