Media Leaders Weigh Risks and Rewards of AI Partnerships

Executives from top media companies discuss the potential and pitfalls of AI deals at the Deloitte and Enders Media and Telecoms conference.

Guardian CEO Anna Bateson emphasizes the need for fair compensation and respect for copyright in AI partnerships.
MailOnline's Rich Caccappolo warns that AI-driven search could devastate traffic-dependent publishers.
The Sun's Dominic Carter stresses the importance of control, transparency, and accountability in AI collaborations.
Telegraph Media Group's Anna Jones draws parallels between AI's impact on media and the music industry's experience with digital transformation.
ITN's Rachel Corp highlights the challenges of combating misinformation and deepfakes during election seasons.