Overview

• The Bourke Street store welcomed early-morning queues from 4 a.m. on its August 8 public opening, with entry via Union Lane until the main façade is finished.
• Spanning three storeys in the heritage-listed EW Cole building, the 4,000 m² space is Mecca’s largest standalone outlet to date.
• Conservation works have revived the 1930s terracotta façade, arched windows and interior features, with full exterior restoration set for completion in November.
• Experiential offerings include hair and nail salons, a café, florist, acupuncture suites, a resident naturopath and a “Scentsorium” fragrance bar.
• City of Melbourne figures show CBD retail vacancy has fallen to 5.5% and Bourke Street foot traffic has recovered to 70.5% of pre-COVID levels.