MDR Ends Schlagerhitparade at Year's End
The broadcaster cites a strategic shift to digital offerings driving a reworked program portfolio.
Overview
- MDR confirmed to Schlager.de that the Schlager music show will conclude at the end of 2025 and will not return in 2026.
- In its statement, MDR said it is adapting its slate to changing audience behavior and increasing use of digital formats.
- The program has been on air since 2018 and was refreshed in 2023 when Christin Stark replaced longtime host Bernhard Brink.
- Christin Stark thanked MDR for the chance to host and expressed sadness about the decision, describing the experience as a wonderful chapter.
- Westfälischer Anzeiger reported the show's market share fell from about 15% in August 2024 to 7.6% in May 2025 despite format adjustments.