Médiamétrie to Begin Publishing Streaming Platform Audience Data in 2025
The initiative will provide independent viewership metrics for major platforms like Netflix, Disney+, and Prime Video, starting with program-level data in July.
- Médiamétrie plans to introduce a new system to measure and publish audience data for streaming platforms, beginning in 2025.
- The first audience reports will include brand-level data by late March or early April, with program-specific metrics for Netflix, Disney+, and Prime Video expected by July.
- A newly established 'Cross Media Video' committee will oversee the initiative, involving broadcasters, advertisers, and streaming platforms, though Meta has declined to participate.
- The measurement system will distinguish between editorial content audiences and advertising reach, using advanced tools like 'streaming meters' and audio recognition technology.
- This move addresses growing demands from advertisers and the media industry for transparent and reliable viewership data across traditional television and digital platforms.
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