Overview

• The biscuits feature McVitie’s classic digestive topped with a smooth raspberry and cream-flavoured coating.
• They launched exclusively in Sainsbury’s on June 12 to mark the 100th anniversary of Chocolate Digestives.
• The promotional price in Sainsbury’s is £1.85, while the recommended retail price is £2.35 per 15-biscuit pack.
• Marketing Director Benazir Barlet-Batada said the flavour is designed to delight both devoted Digestives fans and foodies.
• The limited-edition Pink Digestives will roll out to other UK supermarkets from July 21.