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McVitie’s Rolls Out Penguin Caramel Bars to Major UK Supermarkets

Seven-bar packs are priced at £2, extending the long-running biscuit line.

Overview

  • The new caramel flavour launched on September 1 and is rolling into Asda, Sainsbury’s, Morrisons and SPAR.
  • Each pack contains seven individually wrapped bars that keep the brand’s signature wrapper jokes.
  • McVitie’s describes the biscuit as a crunchy sandwich filled with chocolate and caramel-flavoured cream.
  • Marketing manager Catherine Morgenroth said the flavour builds on a classic pairing that fans already enjoy.
  • The Sun reported some tills scanning the bars at 29p, a single-source claim that has not been corroborated against the £2 recommended price.