Overview

• Anthony Coulson, general manager at McVitie’s Stockport factory, states the chocolate digestive was designed to be eaten with the chocolate side facing down.
• The announcement coincides with the 100th anniversary of the chocolate digestive, first introduced more than 25 years after the original digestive biscuit recipe in 1892.
• McVitie’s sells over 70 million packs of chocolate digestives annually, underscoring its enduring popularity.
• A 2014 email from a United Biscuits spokesperson had previously claimed the chocolate side is technically the bottom of the biscuit, fueling the long-standing debate.
• Factory employees describe the biscuit as ‘timeless’ and celebrate its continued relevance a century after its creation.