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McVities Rebrands White Chocolate Digestives as “White” After Dropping Cocoa Butter

The biscuit maker’s new White coating relies on a vegetable fat blend to meet England’s 2003 chocolate rules, addressing sustained cocoa price hikes.

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Overview

  • McVities has eliminated cocoa butter from its White product, replacing it with palm and shea fats and renaming the biscuits “White.”
  • Pladis cites a coating supplier continuity issue for the recipe overhaul and says consumer testing confirms no change in taste or texture.
  • Nestlé has removed “chocolate” from White KitKat packaging and now labels its coating as a vegetable fat-based formula to comply with regulations.
  • England’s Cocoa and Chocolate Products Regulations require at least 20% cocoa butter for a product to be labeled white chocolate.
  • McVities has sent a cease and desist letter to the London Biscuit Museum over its display of Jaffa Cakes.