Overview

• Initial tubs include Milk Chocolate Digestives featuring chocolate sauce, milk chocolate-coated biscuit pieces and shavings plus Hobnobs ‘The Oaty One’ with oat-flavoured ice cream, biscuit pieces, golden syrup sauce and shortcake fragments.
• Each 480ml tub retails at £4 and is stocked in select Iceland and The Food Warehouse outlets nationwide with online ordering available, though some branches report limited availability.
• Shoppers first spotted the products on August 11, and social-media posts from New Foods UK and customers have praised the nostalgic flavours and crunchy inclusions.
• McVitie’s marketing director, Benazir Barlet-Batada, said the summer launch “captures the essence of McVitie’s in every bite” by blending iconic biscuit tastes with ice-cream textures.
• Iceland Foods has confirmed two more McVitie’s ice-cream SKUs—a Gold Digestives bar and Jaffa Cakes Triple Dipped Sticks—for wider release on August 26.