Overview

• Pladis confirmed Club and Penguin now use a chocolate flavour coating with cocoa mass rather than a chocolate coating.
• The reformulated coatings contain more palm and shea oil than cocoa solids, which means the biscuits cannot legally be described as chocolate.
• Club’s long-running slogan has been retired and replaced with a biscuit-focused line following the recipe change.
• Pladis says consumer sensory testing found the updated coatings deliver the same taste as the originals.
• The shift reflects wider pressure from record cocoa prices earlier this year, with related labeling limits on products such as KitKat White and renewed shrinkflation across seasonal tubs like Quality Street and Roses.