McRib To Leave McDonald’s Germany Regular Menu
The move follows a company push called 'McDonald’s > NEXT' toward protein-focused, lower-calorie items and has prompted large fan petitions.
Overview
- McDonald’s Germany told customers in a newsletter that the McRib can be ordered only until Tuesday, 27 October 2026, after which it will be removed from the chain’s regular menu.
- Fans opened multiple online petitions starting on 13 October that have drawn thousands of signatures, with openPetition reporting about 2,308 supporters and Change.org showing 172 verified backers as of 22 October 2026.
- The company has announced limited-time alternatives, including the McRib Sweet Heat and the McFarmer, both described as temporary offerings for the transition.
- McDonald’s has not publicly given reasons for ending the McRib or formally responded to the petitions, though the change comes after the September 2026 'McDonald’s > NEXT' strategy rollout that signals menu shifts toward more chicken, wraps, smaller portions, and lower-calorie options.
- The McRib has been on German menus continuously since 1989, giving it a cult following, so its removal may affect customer loyalty and brand identity and could make future returns depend on promotions rather than permanent placement.