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McRib Returns to Select U.S. Restaurants in Limited Run

More locations add the sandwich on Nov. 17 following a staggered rollout.

Overview

  • McDonald's confirmed regional availability beginning Nov. 11 in cities including Atlanta, Chicago, Cleveland, Dallas, Los Angeles, Miami, Seattle and St. Louis, with limited-time supplies.
  • The Holiday Pie returns to participating restaurants nationwide on Nov. 14 as part of the chain’s seasonal promotions.
  • Senior marketing director Guillaume Huin highlighted the online meme linking McRib comebacks to market strength, noting recent crypto chatter around this year’s return.
  • Bitcoin traded near $105,600 around the rollout, roughly 6% above the prior referenced mark, but outlets emphasized the relationship is anecdotal and historically inconsistent.
  • Fans are crowdsourcing sightings and prices on the McRib Locator, with recent examples ranging from about $5.49 in Atlanta to nearly $7 in Seattle.