Overview
- McDonald’s confirmed a regional, limited-time comeback with initial availability on Nov. 11 and a broader rollout beginning Nov. 17.
- Participating markets include Miami, St. Louis, Chicago, Los Angeles, Dallas, Cleveland, Seattle and Atlanta, with availability varying by restaurant and while supplies last.
- Senior marketing director Guillaume Huin called the McRib the company’s most-mentioned limited-time item online and highlighted its meme status within trading and crypto communities.
- Bitcoin traded around $105,600 near the return, roughly 6% above a prior mark, though previous McRib comebacks have coincided with both rallies and sharp declines.
- Fans are using the crowdsourced McRib Locator to log sightings, receipts and prices, often identifying availability ahead of official rollout dates.