Overview
- McDonald’s says the McRib is on sale now in select restaurants in Atlanta, Chicago, Cleveland, Dallas, Los Angeles, Miami, Seattle and St. Louis, with availability varying by location and app sightings appearing early.
- More markets will begin serving the sandwich on Monday, Nov. 17, and the item is only back for a limited time with prices differing by region.
- The Holiday Pie returns to participating U.S. restaurants on Friday, Nov. 14, as a separate limited-time offering.
- Senior marketing director Guillaume Huin noted the sandwich’s “new meaning” in trading and crypto circles, referencing claims that past comebacks in 2017, 2020 and 2021 coincided with market gains.
- Bitcoin traded near $105,600 around the rollout, about 6% above a prior reference level, though coverage stresses the pattern is anecdotal and practical factors like pork-shoulder costs better explain McRib timing.