McRib Returns as McDonald's Taps Nostalgia to Reignite Consumer Interest

The seasonal favorite reappears alongside a new promotion, as McDonald's seeks to recover from recent challenges.

The McRib, McDonald's iconic barbecue pork sandwich, is back for a limited time, reinforcing its status as a seasonal tradition.
This year, McDonald's introduces a half-gallon jug of McRib sauce, available online for $19.99, adding a new twist to the promotion.
The sandwich's return highlights the power of nostalgia marketing, with foods tied to past memories offering comfort during uncertain times.
McDonald's leverages the McRib's scarcity and fan-driven demand to boost sales after a challenging year marked by an E. coli outbreak and declining consumer trust.
The timing of the McRib's reintroduction may align with low hog futures, suggesting a strategic cost-saving decision for the pork-based menu item.