Overview
- McDonald’s Germany will stop offering the McRib as a permanent menu item with last orders accepted on Tuesday, 27 October 2026.
- The company announced the removal in a customer newsletter without giving a specific sales or operational reason and simultaneously launched a limited McRib Sweet Heat variant.
- The McRib has been continuously available in Germany since 1989, giving it strong cultural status there that prompted multiple online petitions seeking to keep it on the regular menu.
- McDonald’s introduced the change after unveiling its 'McDonald’s > NEXT' strategy in September 2026 to shift the menu toward more protein-focused, smaller-portion and lower-calorie offerings, and a spokesperson said temporary reintroductions remain possible.
- The move affects roughly 1,400 German restaurants and about 1.9 million daily customers, and it could drive more limited-time promotions and fan campaigns to influence future availability.