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Khan's viral charisma and groundbreaking NIL deals highlight McNeese's historic NCAA Tournament run as they prepare for a second-round game against Purdue.

McNeese State manager Amir Khan has become a social media star.
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Overview

  • McNeese State secured its first-ever NCAA Tournament victory with a 69-67 upset over Clemson, advancing to the second round against Purdue.
  • Amir Khan, the team's student manager, gained viral fame for leading pregame tunnel walks with a boombox, energizing the team and fans.
  • Khan has signed multiple NIL deals, including partnerships with Buffalo Wild Wings, Insomnia Cookies, and Topps, making him the first student manager to secure such endorsements.
  • McNeese cheerleaders and players wore socks featuring Khan's face during the Clemson game, with merchandise now available for purchase.
  • Despite his newfound celebrity, Khan continues to fulfill traditional managerial duties while planning a future career in basketball coaching.