Overview
- Paramount+ released Nielsen and Adobe Analytics showing UFC 329 reached 15.9 million combined viewers in the U.S. and Latin America and set a new Paramount+ concurrent-streams peak of about 8.3 million.
- The main event ended after 69 seconds when Conor McGregor injured his right knee, announced he will need surgery, and lost to Max Holloway by TKO, although McGregor has asked for the result to be changed to a no contest.
- UFC president Dana White said the Las Vegas show produced a record $25 million live gate for the promotion, and the card also set an internal record with eight first-round finishes.
- The McGregor–Holloway bout generated unusually heavy sportsbook activity, including the most-bet MMA market in BetMGM history and lopsided DraftKings action that now complicates wager settlements.
- The data follow a series of spectacle-driven cards under UFC’s Paramount+ deal and raise fresh questions about how platforms report peak versus average and regional versus global audience totals.