Overview

• McDonald’s will roll out its Teenage Mutant Ninja Turtles x Hello Kitty Happy Meal at participating U.S. restaurants and on the McDonald’s app beginning August 12.
• Each meal includes one of 12 unique mash-up figurines blending Ninja Turtles and Sanrio characters along with a corresponding character card.
• Figurines feature playful combinations such as Donatello fused with Cinnamoroll and Kuromi channeling Michelangelo’s mischief.
• Supply is limited and figurines are distributed randomly, encouraging repeat visits and collector engagement.
• This campaign builds on recent tie-ins such as Minecraft and Squishmallow to leverage nostalgia and collectible culture.