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2w ago

McDonald’s Unveils Spicy McMuffins and Brings Back Snack Wrap

Available July 8, the spicy-sauced McMuffins are part of McDonald’s bid to energize its breakfast lineup, with the Snack Wrap set to return permanently on July 10 pending customer response.

FILE - A McDonald's Egg McMuffin and hash browns are displayed at a McDonald's restaurant on July 23, 2015 in Fairfield, California.
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McDonald's is adding the Daily Double, a double cheeseburger with lettuce, tomato and onion to its menu.
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Overview

  • Three limited-time Spicy McMuffins launched nationwide July 8, including Egg McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg all topped in McDonald’s new Spicy Pepper Sauce.
  • The rollout marks the 50th anniversary of the Egg McMuffin and taps into rising demand for heat-driven flavors among Gen Z and hot sauce enthusiasts.
  • The fan-favorite Snack Wrap returns to all 13,600 U.S. locations on July 10, offering ranch or spicy sauce in a flour tortilla.
  • McDonald’s says the Snack Wrap will remain on the permanent menu “as long as you keep enjoying it,” reflecting years of social-media campaigns since its 2016 discontinuation.
  • These summer menu updates follow early-year moves such as 100% cage-free U.S. eggs and limited-edition bagel sandwiches, underscoring McDonald’s milestone-focused innovation strategy.