Overview
- Three limited-time Spicy McMuffins launched nationwide July 8, including Egg McMuffin, Spicy Sausage McMuffin and Spicy Sausage McMuffin with Egg all topped in McDonald’s new Spicy Pepper Sauce.
- The rollout marks the 50th anniversary of the Egg McMuffin and taps into rising demand for heat-driven flavors among Gen Z and hot sauce enthusiasts.
- The fan-favorite Snack Wrap returns to all 13,600 U.S. locations on July 10, offering ranch or spicy sauce in a flour tortilla.
- McDonald’s says the Snack Wrap will remain on the permanent menu “as long as you keep enjoying it,” reflecting years of social-media campaigns since its 2016 discontinuation.
- These summer menu updates follow early-year moves such as 100% cage-free U.S. eggs and limited-edition bagel sandwiches, underscoring McDonald’s milestone-focused innovation strategy.