Overview

• The Big Arch burger combines two beef patties, cheddar cheese, signature sauce, crispy onions, lettuce and pickles in a poppy-and-sesame bun, priced at £7.99 with meal options up to £10.79
• Scheduled for release on June 18 in restaurants and delivery, the new burger follows successful tests in Canada, Germany and Portugal
• Leo Burnett’s marketing effort will harness TikTok trends and fan truths to drive awareness and real-time engagement
• The revamped menu also introduces a Toffee Crisp McFlurry and Toffee Apple Pie alongside returning fan favourites like the Cheesy McCrispy, Katsu Chicken One and Halloumi Fries
• The lineup refresh aims to revive customer enthusiasm and address recent sales declines by catering to diverse taste preferences