McDonald's UK Rebrands Happy Meals for Mental Health Awareness

The iconic Happy Meal becomes 'The Meal' with customizable emotion stickers to promote mental health discussions.

McDonald's UK removes the smile from Happy Meals and renames them 'The Meal' for Mental Health Awareness Week.
The redesign aims to address findings that 48% of UK children feel pressured to be happy all the time.
2.5 million redesigned meals will be distributed across over a thousand UK locations.
Emotion stickers are provided so children can choose and display their current feelings on the meal box.
The initiative seeks to encourage open family conversations about children's emotions and wellbeing.