Overview

• Starting Sept. 2, over 500 McDonald’s restaurants in Wisconsin, Colorado and nearby areas will serve about 10 bold, cold beverages drawn from the CosMc’s concept.
• The menu features coffee-based options such as Creamy Vanilla Cold Brew and Toasted Vanilla Frappé alongside vibrant refreshers including Strawberry Watermelon Refresher, Sprite Lunar Splash and Popping Tropic Refresher.
• The test will evaluate both flavor appeal and production feasibility within existing restaurant operations to determine if a wider rollout is justified.
• McDonald’s USA Chief Marketing Officer Alyssa Buetikofer said strong Gen Z interest in customizable cold drinks is driving the initiative.
• Key insights from the CosMc’s standalone pilot have informed this mainstream trial as part of McDonald’s plan to advance its global beverage platform.